About
Dr. Costi House of Beauty and Skin Perfection:
Dr.
Corsi House of Beauty is a renowned luxury cosmetic dermatology
clinic dedicated to offering state-of-the-art skincare solutions.
Skin Perfection, our e-commerce subsidiary, provides premium
skincare products directly to consumers, enhancing their access to
the best skincare regimens. We pride ourselves on innovation,
quality, and our commitment to customer satisfaction.
Job Purpose for Dr. Costi House of Beauty:
The Senior Graphic
Designer will create compelling visual content that showcases the
innovative treatments and high-end client experiences offered at Dr.
Corsi House of Beauty. The role is crucial for enhancing the
clinic's reputation by visually communicating the sophistication
and effectiveness of our cosmetic dermatology services. The goal is
to produce content that attracts new clients and retains existing
ones by highlighting the luxury and quality of our treatments.
Job Purpose for Skin Perfection:
For Skin
Perfection, the Senior Graphic Designer will focus on generating
dynamic visual content that promotes our e-commerce platform's
range of skincare products. This role is designed to drive online
engagement and sales through creative and informative presentations
of product benefits and usage. The content will play a key role in
educating consumers about the unique advantages of our skincare
line, aiming to boost brand loyalty and online consumer activity.
Key Responsibilities:
Common Key Responsibilities:
-
Develop, Design, and Produce Visual Content:
Create visually
engaging designs that showcase our treatments, products, and
overall brand experience, ensuring high-quality visuals that
resonate with our target audiences.
-
Collaboration with Teams:
Work closely with
marketing and product teams to develop promotional materials,
educational content, and engaging graphics tailored to the needs
of both the clinic and e-commerce platform.
-
Brand Identity Management:
Maintain and
develop a cohesive brand identity across all design elements for
both Dr. Corsi House of Beauty and Skin Perfection.
-
Project Management:
Oversee all
stages of design projects from conceptualization and
pre-production planning to final delivery, ensuring timely
completion and adherence to brand standards.
-
Trend Awareness and Innovation:
Stay informed
about the latest trends in graphic design and digital content
creation, applying innovative approaches to keep our content fresh
and impactful.
-
Performance Analysis and Optimization:
Regularly analyze
performance metrics of visual content across platforms and make
strategic recommendations for optimization to enhance engagement
and conversion rates.
-
Content Calendar Management:
Strategically
manage and oversee the content calendar for digital media
platforms, ensuring a consistent and effective flow of engaging
content that supports broader marketing objectives.
Social Media and Branding Responsibilities:
-
Social Media Content Creation:
Design and
produce targeted visual content for various social media
campaigns, including Instagram, TikTok, Facebook, and LinkedIn,
optimizing content to suit the unique characteristics and audience
of each platform.
-
Adherence to Branding Guidelines:
Strictly adhere
to the branding guidelines of both Dr. Corsi House of Beauty and
Skin Perfection to maintain a consistent brand identity across all
content, including the use of correct logos, color schemes, and
tone in visual presentations and narratives.
-
Assist in Marketing Strategy Development:
Actively
participate in the development and execution of marketing
strategies, providing creative input and visual content expertise
to enhance campaign effectiveness and brand visibility.
Specific Responsibilities for Dr. Costi House of Beauty:
-
Highlighting Clinic Services:
Produce
sophisticated visuals that clearly illustrate the clinic’s
advanced treatments and exceptional patient care, emphasizing the
luxury and effectiveness inherent in the brand’s offerings.
-
Patient Success Stories:
Collaborate with
healthcare professionals to document and showcase patient
testimonials, focusing on the high-quality outcomes and
satisfaction provided by clinic services.
Specific Responsibilities for Skin Perfection:
-
Product Demonstrations and Tutorials:
Create detailed
demonstration and tutorial visuals that showcase the unique
benefits and application methods of skincare products, aimed at
educating and engaging the online consumer base.
-
E-commerce Driven Content:
Develop content
specifically designed to boost e-commerce activities, such as
highlighting product launches, special promotions, and seasonal
sales, driving traffic and increasing sales on the digital platform.
Requirements
Skills
and Qualifications:
-
Educational Background:
Bachelor’s degree
in Graphic Design, Visual Arts, or a related field.
-
Professional Experience:
At least 4-5
years of experience in graphic design, preferably within the
e-commerce or skincare/beauty industry.
-
Technical Proficiency:
- Expertise in Adobe Creative Suite (Photoshop, Illustrator,
InDesign) and other relevant design tools.
- Skilled in web design principles and familiarity with tools
like Sketch, Figma, or Adobe XD.
- Basic knowledge of motion graphics software such as After
Effects is a plus.
-
Creativity and Innovation:
Strong creative
vision with the ability to produce visually appealing and engaging
content. Ability to innovate and adapt content to stay ahead of
industry trends.
-
Collaboration and Communication Skills:
Excellent
interpersonal and communication skills to effectively collaborate
with marketing and product teams. Ability to articulate creative
ideas and integrate feedback from multiple stakeholders.
-
Project Management:
Strong
organizational and project management skills, with the capability
to manage multiple projects simultaneously from concept through
execution. Experience managing content calendars and coordinating
production schedules.
-
Analytical Skills:
Ability to
analyze performance data of digital content and make informed
recommendations for optimization. Experience with digital
analytics tools and platforms.
-
Industry Knowledge:
Knowledge of
digital marketing, particularly in the context of e-commerce and
social media strategies. Understanding of the beauty and skincare
industry, including consumer behavior and market trends.
-
Flexibility and Adaptability:
Willingness to
adapt to changing priorities and manage various project demands.
Ability to work flexibly in terms of tasks and schedules,
accommodating project timelines and deadlines.
Benefits
What
We Offer:
- Competitive salary.
- hybrid work (office and work from home)
- Insurance, CNSS, Transportation.
- Opportunity to work with a passionate and innovative team.
- Dynamic and creative work environment.
- Career growth and development opportunities.